Canadian Wellness Company Adopts Bitcoin Financial Strategy… Plans $1 Million Investment

Jiva Technologies, a wellness and plant-based e-commerce company, has adopted a Bitcoin treasury strategy.
On the 26th (local time), Ziba Technologies confirmed its Bitcoin investment plan of up to $1 million through board approval, and has included Bitcoin in its financial strategy.
"Bitcoin has become a widely recognized and trusted asset class," said Lorne Rapkin, CEO of Zeeba Technologies, in a statement on the 25th.
"As Bitcoin becomes more widely accepted and established as a cryptocurrency, we believe it offers unique and innovative opportunities to enhance our treasury."
"Bitcoin's inherent scarcity and limited supply are a valuable asset both as an inflation hedge and in times of economic uncertainty," said CEO Lapkin.
He also cited the possibility of a favorable regulatory environment and increased institutional adoption, which could lead to inflows into Bitcoin exchange-traded funds (ETFs).
"This further highlights Bitcoin's value proposition, making it an ideal asset for corporate treasuries seeking an inflation-resistant store of value," he said.
"This is a product of our belief that this is a product of our own making," Rapkin added. Canada-based Ziva Technologies is a company focused on building online wellness communities and immersive physical environments.
The company is focused on joint ventures that support wellness brands through its joint ventures. The company acquired Ziva from PlantX Life in early November.
Bloombox Technologies, an online plant delivery marketplace for the US, UK and Europe
On November 11th, KaleCoin, an Ethereum-based cryptocurrency designed specifically for the wellness industry, was launched.
Coin, KALE).