”Mitsumochi Cereal” is hugely popular overseas, and even has its own original recipe - Korean media

Recently, a unique recipe for the traditional Korean dish "Kultteok (sweet rice cake)" has become extremely popular overseas. As a result, the recipe has been trending on social networks in Korea.
Currently, if you search for "Kurutok Cereal" on social media such as TikTok or YouTube, you will find
Many short videos made by users from various cultures are posted on the site. Kurtok cereal is a dessert that is eaten by pouring milk into Kurtok, and is a Western dessert that is eaten by pouring milk into cereal.
It is said that cutting the kurutok a little with scissors allows the milk to soak in more easily, making it more delicious.
Overseas influencers say that "eating Kurtok with milk makes it softer and more delicious,"
It has been highly praised, with comments such as, "It's chewy and tastier than regular cereal." Korean influencers and internet users who have tried Krutok cereal also wonder, "Why did they use this method to make it so popular?"
"I didn't think of that," he exclaimed in admiration. The fact that Kruttok cereal is being spread mainly on social media overseas, not in Korea, is attracting attention.
They created and shared recipes in various ways, and Korean influencers who saw them spread the recipes as content, which in turn made them popular within Korea.
The level of interest in Kurtok cereal was reflected in the volume of searches.
According to NAVER Data, which queries the number of searches on NAVER, up until November of this year,
The number of searches for "Al" was "0" at first, but as related content was recently posted on social media, the number of searches first appeared on the 6th of last month. On the 21st, it rose to 75, and on the 22nd, the following day, it hit 100.
Exports of rice products such as rice cakes and rice crackers were worth $250 million (about 37.5 billion yen) from January to October this year, up 1.2% from the previous year.
This is an increase of over 40% compared to the same period last year. The industry believes that this is the result of Korean food featured in Korean movies and TV series gaining worldwide popularity.
The "Modisumer" phenomenon, which goes beyond the stage of tasting Korean food as it is and creates new value by improving existing products, has been applied, and foreigners are now voluntarily using Korean food.
Modi-sumer is a coined word that combines the English words "modify" and "consumer," and it refers to the way people modify things in their own way.
This means consumers who recreate products through the law.