Seoul named ”Best MICE City” for 10th consecutive year... Inducted into Hall of Fame

The Seoul Metropolitan Government and the Seoul Tourism Foundation have announced the results of the 2024 Global Traveler Tested Reader Awards, which were voted for by 300,000 people.
Seoul has been selected as the "Best MICE City" for 10 consecutive years in the "Survey Awards" and has been inducted into the "Hall of Fame"
On the 2nd, the company announced that it will be inducted into the "Seoul MICE Awards" (2019) "SEOUL 2020 Fame." This is the backdrop for Seoul's strengthening its status as an international MICE city.
He explained that systematic domestic and international marketing has played a role in this trend. Currently, the Seoul Metropolitan Government is running a MICE industry support project called “PLUS Seoul”.
Through the "MICE Seoul" project, we provide comprehensive support in each field when attracting and hosting MICE events. We also participate in overseas MICE exhibitions and promote them locally.
This year, the event was held in Frankfurt, Germany, and the United States, as well as ITB Asia in Singapore.
In addition, starting with the Magok Convention Center in the southwestern region, which opened in November this year, the 203
Through the expansion and construction of the Jamsil Sports Complex area and the MICE facilities in the northern Seoul Station area within 2019, Seoul will have the infrastructure foundation of a global MICE city with the world's highest standards.
In addition, three hubs that consolidate shopping, culture, tourism, and other facilities will be established in the southwestern area (Magok), downtown area (Seoul Station, Namsan, and Gwanghwamun areas), and southeastern area (Jamsil to COEX).
The city will also work to revitalize the local economy by creating a "MICE cluster" for each area. Seoul has previously lacked exhibition and convention facilities, so it has become a popular place to hold MICE events, mainly international conferences.
However, it is expected that various exhibitions and expositions will be possible after the MICE infrastructure is expanded in Jamsil and other areas.
The plan is to focus on attracting MICE in the strategic future industry sector, such as AI and robotics. In addition, it will also focus on lifestyle MICE, such as beauty and fashion, which are already well-known.
The company plans to expand the scope of its e-events to include international events such as e-sports, thereby enhancing the value of Seoul as a city.
Every year, readers vote to select the best airlines, hotels, tourism services, etc. in each field. 43% of readers are MICE planners and organizers, with an average annual salary of 540 million won.
The MICE market is characterized by its high purchasing power, with the total spending reaching 58 million yen (approximately 58 million yen).
It is an abbreviation of the English words "Travel," "Convention," and "Exhibition."