The company announced that it will extend its partnership with Formula One (F1) until 2030.
Crypto.com and F1 have been working together since 2021, and this extension comes with Crypto.com and F1's continued commitment to shared growth and value creation.
Crypto.com and F1 have experienced rapid growth together during their past partnership. F1 has a cumulative Grand Prix broadcast audience of 1.5 billion, 750 million global fans, and official
Crypto.com recorded over 96 million followers across its social media accounts. Crypto.com saw its global user base grow more than 10-fold after partnering with F1.
With this extension of the partnership, Crypto.com plans to focus on providing special experiences and activities for F1 fans during the Grand Prix.
"We plan to feature Crypto.com branding at key races throughout the season," said Stephen Califou, Crypto.com's Chief Marketing Officer.
"F1 is one of Crypto.com's earliest global sports partners and this marks the first time that Crypto.com has been a part of the global
"Crypto.com is optimistic about the future of cryptocurrencies and is adamant that they will become more commonplace in the future," he said.
"We're delighted to be able to continue this momentum," said F1's Chief Commercial Officer, Emily Fraser.
"F1 and Crypto.com have had a great partnership since 2021, and this extension of our partnership will allow us to continue to grow the Crypto brand," said Crypto.com CEO and CEO, Prazer.
"F1 has undergone many changes over the years, and we are pleased to continue working with Crypto.com through to 2030," said Crypto.com, F1's longest-standing partner.
"I'm excited to see how Crypto.com will communicate with fans through their Grand Prix racing activities."
Meanwhile, Crypto.com is preparing for some important milestones with this partnership extension.
The company announced its "Roadmap 2025," which includes plans for innovative services and product launches aimed at transforming itself into a unique brand in the industrial and digital finance sectors.
2024/12/20 10:34 KST
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