Coffee chain ”The Venti” enters Canadian market, first store opens in area with large Asian immigrant population - Korean media

S&C Thane, which operates the coffee shop franchise chain "The Venti," has recently entered into a local subsidiary, The Venti, with a local partner company in order to expand into Canada.
・Announced that it has established a new branch in Vancouver, Canada. In March 2025, the franchise will open its first overseas store in Number Three Road, Richmond, British Columbia.
The hotel will open in Richmond, an area with a large Asian community, and is home to Richmond Station and a large shopping mall, making it a popular destination with a large, mobile population.
The company plans to utilize The Venti's theme color, purple, to create an image for its stores that reflects current trends overseas.
The company plans to use the first store as a base to quickly expand its stores throughout Canada, including British Columbia. An S&C Thane official explained the reason for expanding into Canada as "pragmatism.
The majority of consumers are self-sufficient and prefer products that are cost-effective. The Venti chose this country as its first overseas market because of the high interest in Korean food due to the Korean Wave.
"British Columbia is one of the countries with the highest coffee consumption per person. Our first store is scheduled to open in British Columbia, which has a large Asian immigrant population, so we believe this will enable us to demonstrate our competitive edge."