「賞」はひとつなのにトロフィーは6個…視聴者にそっぽを向かれた?年末の授賞式、信頼を取り戻すカギは?
One ”award” but six trophies...has the audience turned their back on them? What's the key to regaining trust in the year-end awards ceremony?
The SBS Drama Awards and KBS Entertainment Awards opened the 2024 year-end awards ceremony on the 21st, but the excessive "split" awards ceremony took half the fun out of the event.
The year-end awards ceremony is a chance to wrap up the year, look back on the efforts of each person, including the cast and production staff, and celebrate their achievements.
The awards provide an opportunity to discover new trends through a series of surveys, but they have been criticized for excessively dividing and sharing the prizes each year.
This year, SBS will be broadcasting the TV series "The Detectives", "The Seven Escapes", "Connection", "Good Partner - Divorce Solutions", and "The Devil's Girlfriend".
The group has presented six Fri-Sat TV series, including "The Judge" and "The Fiery Priest 2," and has visited the audience with a variety of works. All TV series except for writer Kim Sun-ok's "Seven Escapes" have achieved a viewership rating of 10%.
However, despite these achievements, some criticized the excessive "splitting" of the awards, which halved the individuality and entertainment value of the show. SBS has only split the awards into Best Supporting Actor, Excellence Award, and Grand Prize.
The awards were divided into three categories, such as "Seasonal," "Human Fantasy," and "Genre Action," and then divided into male and female categories, resulting in a total of six awards.
At least six actors will be named. Among the actors who were nominated for the award, Hwang Jung Eum from "Escape of Seven" and Ji Sung from "Connection" were excluded.
Ahn Bo Hyun from "The Detectives" and Kim Nam Gil from "The Fiery Priest 2" won the Best Acting Award, while Kim Hyun from "The Devil Girlfriend" won the Best Supporting Actor Award.
Park Shin Hye of "Judge" won the Director's Award. In the Best Newcomer category, five out of ten nominees won as well. Last year, all seven nominees for the Best Newcomer award won.
Shin Dong-yup, who was the MC at the time, said, "I never thought something like this would happen," and "It's the first time I've had a year like this."
The KBS Entertainment Awards are held in a "Real Life" format, with the Newcomer Award, Excellence Award, and Grand Prize Awards being awarded to
The awards were given in the "Celebrity" and "Show & Variety" categories. In addition, there were awards for Best Icon, Best Idea, Best Entertainer, Best Challenge, and Best Teamwork.
By awarding the awards in various categories, we hope to increase viewers' interest in fields, works, and actors that have not received much attention.
However, some argue that dividing the awards into too many categories would weaken the credibility of the awards ceremony and dilute the value of the awards themselves.
Some viewers continued to express their dissatisfaction with the excessive awards being handed out.
Some responded with comments such as, "I don't even know what kind of award it is," "Awards ceremonies aren't fun anymore," and "If they don't attend, it doesn't matter, but if they attend, they give it all away."
In fact, the ratings for the SBS Drama Awards and the KBS Entertainment Awards have been declining compared to last year. According to Nielsen Korea, a ratings research agency, last year's
The SBS Drama Awards recorded a nationwide household viewership rating of 3.9%, down to 3.2% this year. The KBS Entertainment Awards also recorded a rating of 4.6% this year, down from 5.2% last year.
Year-end awards ceremonies, which used to have a viewership rating of over 10 percent, are increasingly being turned away by the public. Popular culture critic Kim Hong-sik said, "Year-end awards ceremonies are once again attracting the attention of viewers.
In order to regain the trust of the viewers, the awards ceremony must be able to be evaluated from the viewers' point of view. It must be changed to one that encourages and supports meaningful and valuable programs even if the ratings are low.
"It is not possible," he pointed out.
2024/12/23 20:07 KST
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