La Rosa Holdings to offer Bitcoin payment option to real estate agents

Nasdaq-listed La Rosa Holdings is offering Bitcoin and cryptocurrency (virtual currency) trading to more than 3,000 real estate agents across the United States.
On the 23rd (local time), La Rosa Holdings announced that it will integrate payment options for cryptocurrencies (Cryptocurrency).
The company said it plans to allow real estate agents to use its platform, La
La Rosa Holdings, which operates La Rosa Realty, said it posted revenue of $51.7 million in the first nine months of 2024, up 155% from the same period a year ago.
The company offers brokers the option to choose between a 100% commission plan and a revenue sharing model.
The company said its cryptocurrency payment options plan will be available to both brokers and customers.
The company said the move was in response to growing demand for alternative payment methods from the U.S. and Canada.
"This initiative will help intermediaries choose to receive payments in crypto assets," said Rosa, CEO of Ethereum.
"If that were to happen, the company could charge a 2% fee, potentially creating a new revenue stream for La Rosa."