Tommy Hilfiger launches playful New Year capsule collection featuring K-pop superstar JISOO (BLACKPINK)

Tommy Hilfiger, a global lifestyle brand from the United States, has partnered with brand ambassador and global entertainment icon JISOO (BL
The brand has announced a campaign for its New Year capsule collection, featuring the popular pop star ACKPINK. The brand is a fusion of classic American DNA and Asian traditions and culture, recreating the traditional preppy look.
The campaign is a perfect example of the confidence and energy that is perfect for the new year.
The photo captures JISOO at a Tommy arcade, reminiscent of the original. JISOO is dressed in a sophisticated red dress and an effortless quilted outerwear, playing a claw machine.
The collection features timeless silhouettes in vibrant colors, with a theme of good fortune and excitement for the new year.
Expression. From Breton striped cardigans to red Henry neck dresses, which symbolize joy, the collection features thoughtful gifts and lucky charms that capture the bright and joyful atmosphere of the New Year.
In addition, the iconic logo, which looks like a twisted knot, is featured on blousons and knit sweaters throughout the collection.
This New Year capsule collection will be available in Japan from January 16, 2025 (Thursday) at the following Tommy Hilfiger stores.
<Men's and Women's Collection> Tommy Hilfiger Omotesando store, Shinsaibashi store, Lazona Kawasaki Plaza store, Official Online Store (
https://japan.tommy.com/) <Women's Collection> Tommy Hilfiger Daimaru Tokyo store, Daimaru Sapporo store, Shinjuku Takashimaya store
#TommyHilfiger, @TommyHilfiger, @Sooyaaa__ [New Year Capsule Collection Special News Page]
http://tom.my/6006vzt3K [Contact Information] Tommy Hilfiger Customer Service TEL: 0120-266-484
https://japan.tommy.com/