Byeon WooSeok ranked first in January advertising brand reputation...its popularity is still going strong

Actor Byeon WooSeok has risen to the top of the new year's first advertising model brand reputation tally. On the 2nd, the Korea Corporate Reputation Research Institute announced the results of its advertising model brand reputation survey conducted from the 2nd of last month to this day.
The results of the analysis of the advertising model data were released. In January 2025, the advertising model brand reputation ranking was Byeon WooSeok in first place, followed by soccer players Son HeungMin, Lim Young Woong, and "aespa
, EUN WOO (ASTRO), BTS, BLACKPINK, Kim Soohyeon, SEVENTEEN, and Yu Jae Suk ranked in the top 10.
Director Gu Chang-hwan of the Korea Corporate Reputation Research Institute said, "Analysis of the link between Byeon WooSeok advertising brands, which ranked first in advertising model brand reputation in January 2025.
Keywords such as "warm," "gentle," and "sweet" recorded high numbers, and keyword analysis showed that "Nokyo Bank" and "EDIYA
"The positive and negative ratio analysis showed that the positive ratio was 93.87%."
Byeon WooSeok, who played the role of Ryu Seongje in the tvNTV series "Seongje: Run with Your Back" released last year, gained a lot of popularity with his character that made use of the image of first love.