LG Electronics unveils ”MX Platform” that transforms cars into personalized spaces (Korea)

LG Electronics will exhibit a concept car with the theme of "Lifestyle Solutions for Mobility" at the consumer electronics and IT trade show "CES 2025" to be held in Las Vegas, USA.
The company's proprietary "MX (Mobility eXperience) platform" combines artificial intelligence (AI) home appliances and IoT devices to create an in-car environment that suits a variety of lifestyles.
Prior to this, the company said in 2024 that it would expand its "AI Home" space, where people and AI are connected, to any place where people stay.
Under the MX platform, which expands the "home" experience to the automobile, each appliance in the bedroom, kitchen, etc. is integrated like a module to create the optimal mobility space for the user.
The interior of the car can be transformed into a multi-functional space, such as a place to relax like at home or a creative studio where users can work on their computers.
The platform is the company's AI home platform "LG ThinQ
By using "ON," the company will provide a more personalized experience. In addition to providing essential information such as the weather through dialogue with customers, it will also be able to assist with ordering food and making reservations.
The plan is to link it to external services such as restaurant reservations. Furthermore, home appliances and IoT devices will monitor the in-car environment and even consider the health of the passengers.