Samsung subsidiary unveils ”car intelligence” technology that monitors driver's condition and advises them to take breaks (Korea)

Harman International, a major automotive parts manufacturer and US subsidiary of Samsung Electronics, will be holding an exhibition titled "Automotive Intelligent Vehicles" at the consumer electronics and IT trade show "CES 2025" in Las Vegas, USA.
The company introduced its intelligent situational awareness technology and products, with the theme of "AI."
The new "Brain, Sense, and Voice Product" utilizes Brain, Sense, and Voice technologies to provide a safe, personalized car experience.
The company unveiled the avatar "Luna," which uses the artificial intelligence (AI) "Lady Engage." "Lady Engage" monitors the status of people inside the car.
This will work together with the "Lady Care" system, which will allow drivers to know when they are stressed and, if so, will ask if they want to go to a cafe and, if so, provide directions.
In addition, the company introduced the "Aura Lighting" function, which can change the music being played to car mode and provide lighting effects in conjunction with illuminated speakers.
It also works in conjunction with the driver's seat, playing natural sounds and music according to the driver's condition, and working together with massage functions, etc.