SKT releases AI agent ”Aster,” set to launch in North America by the end of the year - Korean media

Telecommunications giant SK Telecom (SKT) unveiled its artificial intelligence (AI) agent "Aster" at the consumer electronics and IT trade show CES 2025 currently being held in the United States.
This is the first time that Aster, which is preparing to launch its services targeting the North American market, will be introduced in the United States. Aster's unique feature is its "daily management" service, which helps users efficiently manage their busy daily lives.
The AI agent will provide suggestions and reminders tailored to each individual's life, helping users focus on more valuable things.
Even for ambiguous and complex requests, the system clarifies and understands the customer's intentions through natural dialogue, and then creates a step-by-step actionable plan.
Aster allows you to check your schedule, make reservations, and make payments all at once.
For this reason, SKT plans to strengthen cooperation with third-party organizations. One representative example is the AI-based conversational search service provided by Perplexity, a US AI startup.
The company is promoting a partnership to equip Aster with the "Perplexity" feature. The company will begin beta service of Aster for North American users in March. The official launch in the U.S. will be in the second half of the year.
The company plans to launch the service in 2026 and expand it to other countries.