”Harbin” Hyun Bin ranked first in January movie actor brand reputation

Actor Hyun Bin took the top spot in the movie actor brand reputation. On the 14th, according to the Korea Corporate Reputation Research Institute, the results of a big data analysis of movie actor brand reputation in January 2025 showed that Hyun Bin was ranked first.
The rankings were: 1) Lee Joon-hyuk, 2) Lee Seo-young, and 3) Lee Je Hoon. The Korea Corporate Reputation Research Institute conducted a survey on the movie actors and actresses that Korean consumers love from December 14, 2024 to January 14, 2025.
The brand big data of 100 top brands (158,470,929 items) was analyzed by classifying the relationship between consumers and brands and analyzing the big data reputation algorithm.
The brand reputation index is a product of brand big data extraction, consumer behavior analysis, participation value, communication, and other factors.
The brand reputation index is classified into participation index, media index, community value, and social value, and is weighted by the positive and negative ratio.
The brand consumption patterns of consumers were analyzed using the participation index and community index. Hyun Bin, who ranked first in movie actor brand reputation, had a participation index of 1,362,714 and a media
The brand reputation index was 4,824,632, with the brand reputation index of 1,269,612, the communication index of 1,133,370, and the community index of 1,058,936.
This is a 157.45% increase compared to February's brand reputation index of 1,874,022. Director Gu Chang-hwan said, "Film actor brand reputation January 2025 brand big data analysis
As a result, Hyun Bin brand took the top spot. When analyzing the movie actor brand category, compared to the movie actor brand big data of 159,532,056 in December, the number was 0.
A detailed analysis showed that brand consumption increased by 11.21%, brand issues decreased by 2.41%, brand communication decreased by 19.76%, and brand diffusion increased by 6.53%.
"The Hyun Bin brand, which ranked first in the movie actor brand reputation in January 2025, was highly analyzed for 'suffering, donating, and being grateful' in the link analysis.
In the keyword analysis, "Harbin, Ahn Jung-geun, and Kaleaura" were highly ranked. In the positive/negative ratio analysis, the positive ratio was recorded at 84.03%," the big data analysis said.