Kwon Sang Woo records a miraculous come-from-behind victory... What's the secret to his come-from-behind victory during the ”Hitman 2” Lunar New Year holiday?

Kwon Sang Woo beat Song Hye Kyo in a major box office upset, cementing his place as the final winner of the Lunar New Year holiday.
The comic action movie "Hitman 2" starring Kwon Sang Woo will be directed by Song Hye
"Black Nuns" starring Kyo, "Secrets I Can't Tell" starring DO (Do Kyung Soo) of the group "EXO", "Harbin" starring Hyun Bin, Shin Hyun Joon and the late Kim Su Mi
The film is beating out other great new Korean films such as "Ghost Police" starring Lee Hyun-hoo and is leading the pack as a box office powerhouse, taking advantage of the long holiday.
The reaction was that the power of this family comic action film, which is fitting for the Lunar New Year holidays when the whole family gathers together, and the viral reaction from the audience were the driving force behind the film's victory over "Black Nuns."
"Hitman 2" is set to avenge the disappointing box office results of its predecessor, "Hitman," which was released during the COVID-19 pandemic, and break even (
According to the Integrated Cinema Ticketing System of the Korean Film Council on the morning of the 30th, "Hitman 2" had an audience of 270,000 on the previous day alone.
The film maintained its No. 1 position at the box office with an audience of 2,157 people. The cumulative audience is now 1,266,512. This is 36% higher than the previous day's audience (199,686 people) on the 28th.
The film also maintained its top position in the presales rate, increasing by 2.2%. It is in fact the highest-selling film of the four major new Korean films released this holiday (Hitman 2, The Nun, Ghost Police, and Secrets).
The final winner was "Black Nuns," starring Song Hye Kyo, who ranked second at the box office for the second consecutive day.
"Black Nuns" attracted 143,100 people on the same day, bringing the total number of viewers to 104.
The audience gap between the film and "Hitman 2" has widened since the 28th. "Harbin" starring Hyun Bin ranked third at the box office with 52,880 viewers.
The total audience was 4,756,981. "Secret" starring Do Kyung-soo, Won Jin-A, and Shin Ye-Eun recorded 40,647 viewers, bringing the total audience to 135,005.
"Ghost Police," starring Shin Hyun Joon and Kim Su Mi, ranked seventh, attracting 5,444 viewers for a total audience of 35,732.
Among these, the body horror film "Substance" starring Demi Moore has been out for over a month now.
What is noteworthy is that even at this point in time, it was ranked 5th at the box office, with a one-day audience of 9,292 and a cumulative audience of over 330,000.
"Hitman 2" is the earliest Korean film to be released during the Lunar New Year holiday season.
It was released on the 22nd. "Hitman 2" is the sequel that returns five years after "Hitman," which was released during the 2020 pandemic and attracted 2.4 million viewers.
In the second part, Jun (played by Kwon Sang Woo), a hit author who has quickly fallen from being a boring author, imitates the new webtoon that he ambitiously presented.
The story follows the events of a terrorist attack that occurs overnight, and the perpetrator is pursued by the perpetrator. Following on from the first part, Kwon Sang Woo, Jung Junho, Lee Yi Kyung, and Hwang Woo Seul Hye appear in the film to bring joy.
The new members, actors Kim Sung Oh and Han Jieun, joined the group, demonstrating a strong presence that was just as impressive as the original members.
"Hitman 2" will be released in conjunction with the occult film "Black Nuns" starring Song Hye Kyo.
It has been considered a major film that will drive the box office during the holiday period, but due to the hot topicality of "Black Nuns" and its lead actress Song Hye Kyo, it is expected to become the number one film during the holiday period.
On the 22nd, the day of its release, it was pushed to the second position in advance sales by "Black Nuns," and the number of advance sales did not reach 100,000.
"Hitman 2" was released just before the holidays and saw a decline in audience numbers over the first three days, but began to show an upward trend from the 25th, when the holidays began in earnest.
In particular, starting from the 27th, the sixth day after its release, it caused a major upset by overtaking the existing box office number one, "Black Nuns," to take the top spot overall.
Since then, the number of viewers has increased dramatically, making it the first Korean film to surpass 1 million cumulative viewers during the Lunar New Year holiday season.
Meanwhile, "Black Nuns" was unable to maintain the momentum it had led the box office in the early stages and dropped to second place. "Black Nuns" showed a steady performance from the 24th, its first day of release, but dropped to second place on the 27th.
The number of viewers dropped sharply from that day onwards. The occult genre is a big psychological barrier for the whole family to watch, and the film "Priests" is a spin-off of "Black Priests" released 10 years ago.
The mixed reactions of fans of "Hitman 2" and "The Devil's Exterminator" were the main reasons behind the success of the film.
It is said that the genre of "Hitman 2," which claims to be a family comic action film, and the pleasant public relations chemistry of the main characters are creating a synergistic effect, and the viral hit is on the rise.
Some analysts say that this is what led to the decision to go public. Kwon Sang Woo's earnest sincerity when he got down on his knees and confessed that he wanted to win, as well as his honest and straightforward PR activities, became a hot topic online and went viral.
The reaction was that the effect played a part.