Olive Young becomes case study subject at Harvard Business School - Korean media

CJ Olive Young, which operates stores selling health and beauty products, announced that the company's business operations have been featured in teaching materials at Harvard Business School (HBS) in the United States.
The teaching materials were first shown to second-year students at HBS on the 11th in a business innovation class. A company official said, "About 30% of the students revealed that they visited Olive Young, and we are seeing a high level of interest.
The case study, titled "Olive Young: Creating Beauty Innovation," explores the company's role as an incubator to discover emerging brands and expand their market.
CJ's "Only One" spirit of "Be the leader or the best in each business, or provide unique value" and "Distribution companies are long-term partners through symbiosis" are attracting attention.
The HBS course also quotes the words of CJ Group Chairman Lee Jaehyun, who said, "CJ Olive Young has significantly expanded its product distribution business and is
"We will work with the manufacturers of the products we handle to plan and create new trends, and play a leading role in the market."
At the same time, 1,350 stores nationwide (as of the end of 2023) and an online platform will be organically established.
He analyzed that these two factors work together to become a competitive advantage for the company.