The deal was made in collaboration with Stephen Kirk, one of the composers of "Butter."
Beyond Music has established an optimized IP licensing and value-up strategy based on precise data analysis, and has achieved an increase in the value of music IP.
Since its establishment in 2021, the company has acquired over 100 large-scale music IPs both at home and abroad, and owns the copyrights and copyrights of over 35,000 songs, including masterpieces that represent the era from the 1990s to the present.
"Butter" is BTS' representative song and a global hit song that represents K-POP. Immediately after its release in May 2021, it became the most popular song on YouTube within 24 hours.
It recorded the highest number of views and was listed in the Guinness World Records for the most global streams in a single day on Spotify. It also made it into Spotify's Billion Club.
Beyond S Club), proving their global influence with sustained streaming success.
By securing the copyright for "Butter," Music has achieved a significant milestone in globalizing its music IP investment and value-add strategy.
The results were a success, further strengthening the company's global foothold. WOO Beyond Music CEO Cho JIN said, "We are pleased to announce that we have released "Butterfly," the signature song of the best K-pop artist, BTS.
"Securing the copyright of 'The Great Passage' is an important milestone in globalizing Beyond Music's music IP investment and value-add strategy," he said. "We will continue to invest in strategic music IP.
Through investment and portfolio expansion, we will focus on strengthening our foothold in the global market and ensuring sustainable growth momentum."
2025/02/18 18:45 KST
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