Snack king ”Sewukang” struggling, ”Pokachip” in hot pursuit (Korea)

According to the food industry statistics of the Korea Agro-Fisheries and Food Trade Corporation (aT), in 2024, it will be the largest snack food retailer in Korea in terms of sales volume, excluding private brand (PB) products.
The winner was Nongshim's "Sewukang". Total sales were 100.7 billion won (about 10.59 billion yen), down 8.33% from the previous year. In second place was Orion's "Poka Chip", which increased 3.8% to 9.
The difference in sales between Seokkan and Pokachip was 8.1 billion won (about 10.323 billion yen). The difference in sales between Seokkan and Pokachip was 15.3 billion won (about 1.610 billion yen) in 2023, a significant decrease from the previous year.
A Nongshim official said, "In July 2023, in response to a request from the government to stabilize prices, we lowered the price by 100 won (10 yen) to 1,400 won (about 157 yen).
"This was due to the widening price gap between Poka Chip (about 178 yen) and the original price of Poka Chip. According to our data, the number of Seukan products sold continues to increase."
Meanwhile, an Orion official said, "From 2023 onwards, our use of seasonal domestic potatoes will become popular, and we will increase our purchases of Poka Chip.
This has also narrowed the gap in sales between the two companies in the snack food market. The difference in snack food sales between the two companies at retail stores is 7.4 billion won (about 7.5 billion yen).
It decreased by 5.9 billion won (about 621.05 million yen) to 207.895 million yen.