”BTS” JIN becomes global model for Ottogi's ”Jin Ramen”... Campaign starts in March

"Jin Ramen" with "BTS" JIN engraved on it will enter the global market. Ottogi will launch a global campaign for "Jin Ramen", Korea's representative ramen, in March.
The pop icon, BTS member JIN, was chosen as the global model for Jin Ramen.
The plan is to expand the market in earnest through global marketing in conjunction with the design renewal. The global campaign will begin with a video and be released worldwide. JIN
The packaging, which includes the image of the brand, can be seen on containers, cups and other products. The brand is not only a Korean product, but is also exported to various countries and regions, including the United States, Canada, China, Vietnam and Indonesia.
Jin has been incorporated into the "Jin Ramen" that will be released. Stickers have also been created. The stickers are included in the "Jin Ramen" multi-product and come in 12 different designs, with JIN and his handwritten name.
The album is composed of the characters, "Wootteo", a character created by JIN himself to commemorate the release of JIN's first solo single "The Astronaut" in 2022.
The Korean product will include one of 12 varieties in limited quantities, while the export multipack will include one of four varieties featuring JIN's image.
Recently, Ottogi was selected as a member of the 2025 Winter Fancy Food Show, America's largest food fair, held in Las Vegas, USA.
The company will participate in the Korea Fancy Food Show 2025 and meet buyers and famous chefs from around the world to actively promote Korea's leading ramen brand, Jin Ramen, in the overseas market.
In particular, to make it easier for foreigners to remember, they have applied the English spelling of "JIN" in "JIN Ramen" to the entire menu, and have written down the flavors in various languages, and created cute masks.
The company is using the internet to create a sense of familiarity and to make its brand more clearly visible to overseas consumers. An Ottogi representative said, "Through the global campaign for 'Jin Ramen,' we hope to increase the awareness of overseas consumers.
"We are looking forward to the campaign that will begin with global artist JIN and the new packaging," he said.
I want it."