KARINA (aespa) releases new digital advertisement for Sprite
On the 3rd, Sprite announced the release of a new digital advertisement featuring KARINA (aespa), "Break through spiciness! The refreshing taste of Sprite!"
The ad shows KARINA enjoying spicy food in a refreshing way, and uses the expression "breaking through" to emphasize the clean, refreshing taste of Sprite.
The video starts with KARINA's strong gaze, then continues with her tasting spicy ramen and tteokbokki, enjoying the lingering heat. Afterwards, she drinks Sprite and says, "Sprite
The climax of the film is when she shouts, "Light breaks through spiciness!" KARINA commented, "I'm happy to be able to make it with Sprite, which I've always loved. I hope that people who enjoy spicy food will be able to enjoy it with Sprite.
A Coca-Cola representative said, "As the consumer trend of seeking out spicy foods continues, we have decided to release Sprite to further emphasize its refreshing taste.
We planned this advertisement for Sprite. We hope that more people will try Sprite when they enjoy spicy food."