Brazilian Fintech Unicorn Meliuz Adopts Bitcoin Reserve Strategy

Brazilian fintech unicorn Meliuz has started buying Bitcoin, joining a growing trend of traditional financial institutions holding crypto assets.
On the 6th (local time), Melius announced that it had purchased millions of dollars worth of Bitcoin as part of a new financial management strategy to maximize long-term shareholder value.
According to Brazilian media outlet Visno Invest, Melius' board of directors has approved converting up to 10% of the company's cash holdings into Bitcoin (BTC).
Meliuz has already completed its first Bitcoin purchase, purchasing a total of 45.72 BTC for an average of $90,296 per coin, for a total of $4.1 million.
Through this Bitcoin reserve strategy, we aim to achieve long-term asset gains. Meliuz has established a Bitcoin Strategy Committee to analyze the expansion of the strategy and additional purchases, and to set up related guidelines.
Management will also conduct an in-depth analysis of whether to further expand its Bitcoin strategy, including ways to make Bitcoin a key strategic asset for the company.
"Financial management centered around a Bitcoin reserve strategy has great potential to maximize company and shareholder value," Meliuz said.