SHINee's Key collaborates with Hello Kitty... Pop-up store opens on the 28th

Key from the group SHINee will be launching a collaborative project with Hello Kitty, the global character company Sanrio.
The collaboration project between Key and Hello Kitty will feature Key's signature character,
The project will feature a story depicting the adventure of "Kusiri" and "Hello Kitty" searching for the "key," and will unveil various collaborative artworks.
In addition to "Poksiri," "Wow" from the first mini-album "BAD LOVE" and "Good &
The film is expected to receive a positive response as it will feature characters from KEY's musical world, such as "Puksiri" from KEY's "Great", as well as Sanrio Korea's version of KEY's character.
A pop-up store commemorating the collaboration project "Where is KEY? with HELLO
"KITTY" will be held from March 28th to April 9th at The Hyundai Department Store in Yeongdeungpo-gu, Seoul.
The event will be held on the basement floor of Seoul, and you can find a variety of collaboration goods, including pajamas made in collaboration with the lifestyle brand "FINCA."
There will also be various events for visitors, such as a stamp mission that will award words, and a great response is expected. This pop-up store is also scheduled to open in Japan in the future.
It is expected to attract a lot of interest from fans around the world, and details about the collaboration project, including the pop-up store, will be announced through the official SNS accounts of SHINee and Hello Kitty.
Meanwhile, SHINee, the group Key belongs to, will be performing at KSPO in Seoul Olympic Park for three days from May 23rd to 25th.
SHINee WORLD VII [ESSAY] (Every Day)
Stage Shines Around You) will be held.