New Kinakomochi Shaved Ice Flavor for Pepero to be Released Simultaneously in Korea and Abroad for the First Time

Lotte Wellfood (formerly Lotte Confectionery) recently announced that it has launched a new flavor of its chocolate snack "Pepero" simultaneously in Korea and overseas.
The new flavor "Injeolmi Patbingsu Pepero," which combines the taste of Korean soybean flour rice cake, Injeolmi, and Korean shaved ice, Patbingsu, is being sold in Korea, the United States, China, and other countries.
The product will be sold in nine countries overseas, including Japan. As interest in Korean food grows, Pepero is now packed with Korean dessert flavors. The product is a stick-shaped snack covered in injeolmi-flavored chocolate.
The product is topped with azuki bean flavored cookie crunch. The combination of the chocolate and crispy cookie, which convey the original sweetness and fragrant soybean flavor of Pepero, is a unique taste for foreign consumers.
It also provides a unique experience that is familiar to Koreans. According to a survey of foreigners conducted before the launch, it is considered to be a representative dessert of Korea.
Many respondents chose bingsu and injeolmi, and the percentage of people who preferred them was also high. The company is considering the fact that young Korean consumers are also very interested in trends that reinterpret traditions, and is
The company has launched new flavours that are sure to satisfy all consumer tastes.