[Full text] Kim Soo Hyun reveals her position on the time of her relationship with the late Kim Sae Ron, but terminates advertising contract 7 months later, Dinto side gives ”serious reason”

Actor Kim Soo Hyun's cosmetics brand Dinto, for which he is a model, revealed that they will eventually terminate the contract.

　On the 15th, the Dinto side revealed through an official position, "We have decided to cancel the advertising modelling contract with Kim Soo Hyun."

　Meanwhile, Kim Soo Hyun was surrounded by the issue that the late Kim Sae-ron had been in a relationship with her since she was a minor. Kim Soo Hyun's side refuted that they had been in a relationship since he became an adult, but the allegations continue.

Below is the full text of Dinto's position

Hello, we are Dinto.
Dinto has decided to terminate its advertising modelling contract with Kim Soo Hyun.
As partners who have been working together on the recent issues, we have decided that it is right to uphold the principles of good faith in our relationship and contract, so it was difficult to immediately proceed with the announcement of Dinto's official position and the termination of the modelling contract until Kim Soo Hyun and her agency have announced their position.
Incidentally, the modelling contract between Dinto and Kim Soo Hyun was valid for one year until August 2013.

As a result of confirming the position statement of her agency the previous day, it was deemed a serious reason why it was difficult to fulfil the advertising modelling contract, and the relevant contract termination procedure is being officially proceeded with through her lawyer.

We have taken this decision in order to protect the values pursued by the Dinto brand and the trust of consumers. We will continue to realise our values through careful and responsible consumer trust decisions and more meaningful projects.
Thank you and we look forward to working with you in the future.