Korean ”flower tea sticks” enter the Japanese tea ceremony world with support from Korea Economic Science Promotion Agency (Korean report)

A food manufacturer in Gyeonggi Province has succeeded in entering the Japanese market with the support of the Gyeonggi Economic Science Promotion Agency. The Gyeonggi Economic Science Promotion Agency held the 20
The company announced that it will exhibit a Korean booth at the 25th Tokyo International Food Exhibition (FOODEX) together with the Korea Trade-Investment Promotion Agency (KOTRA).
The Korean booth was attended by 11 small and medium-sized Korean companies, including five from Gyeonggi Province.
A total of 347 export-related business negotiations were held at the exhibition, with export negotiations worth $47.72 million and contracts worth $18.41 million. Two MOUs were also signed at the exhibition.
The Gyeonggi Economic Science Promotion Agency and KOTRA will provide support for 70% of the exhibition fees and equipment costs, 100% of the transportation costs (one way) for exhibits, and provide interpreters to companies participating in the Korean booth.
In particular, the unique design that represents a Korean flea market and the tasting corner where Japanese buyers can try various Korean foods have attracted a lot of attention.
Purnon, a food manufacturer based in Yongin, is launching a new product called “A-Drinks” that targets the lifestyles of Japanese consumers who are highly interested in wellness and dieting.
The company is currently in negotiations with the famous Japanese grocery store, Kaldi, for a deal to develop its "Apple Cider Vinegar" at the Korean booth.
The "flower tea sticks" developed by a company in Guri City are a symbol of Korea's traditional tea culture.
This product is a modern reinterpretation of the original. It is evaluated as being competitive in the Japanese car market. Buyers are very interested in the product's sophisticated package design and easy usage.
An official from one participating company said, "We realized that Korean products are becoming more well-known in the Japanese market," and added, "Through this exhibition, we were able to gain valuable experience from large Japanese distributors, wholesalers, and retailers."
"We have high expectations that we will be able to hold more concrete export discussions with the stores," said Kim Hyung-gon, president of the Korea Institute for Economic Sciences. "Japan is the largest exporter of Korean food, and through this exhibition,
"We confirmed that by doing so, K-food can become even more competitive in the Japanese market," he said, adding, "We will actively support the participating companies so that the business negotiations will bear fruit and lead to actual exports."
Furthermore, in order to expand the entry of Gyeonggi-do food manufacturers into the Japanese market, the province will also have a booth at the Japan International Food Exhibition (JFEX) to be held in Tokyo in July.