2PM's JUNHO appointed as global ambassador for Berluti's 130th anniversary! Sophisticated elegance

On the 17th, French brand Berluti chose Junho (2PM) as its global brand ambassador. The collaboration between Berluti, loved for its superior craftsmanship and elegance, and Junho, which will take place in 2025, the 130th anniversary of the brand, adds to its significance.

Junho embodies the values of the Berluti brand with her multifaceted talent and global appeal. Renowned for his refined elegance, versatility and dedication to his craft, Junho projects Berluti's values of superior quality and refined elegance. and modernity in perfect harmony.

The brand said that Lee Junho's outstanding sense of style and his versatility in various roles and genres are ideal for expressing Berluti, and that his sophisticated yet friendly charm is in line with the brand's vision of ‘Bertiman’, which is oriented towards subtle, restrained luxury. Berluti said that Junho's personality is an ideal representation of Berluti. By selecting Juno as its global brand ambassador, Berluti underlined the values of the brand, which combines the heritage of tradition with contemporary elegance.

Since its founding in Paris in 1895 by Alessandro Berluti, Berluti has positioned itself as a luxury brand, recognised for its artisanal leather shoes and excellent patina and technique, and is now celebrating its 130th anniversary with special events and various campaigns to The brand will celebrate its proud heritage and further strengthen its position as a luxury brand leader through special events and various campaigns.

Junho's selection as Berluti's global brand ambassador goes beyond simply representing the brand, and is meant to underline his and Berluti's distinctive and timeless elegance.