IP solutions specialist knowmerce supports Onew (SHINee)'s US tour... In the past, they have also supported overseas tours for EUN WOO and IU

On the 17th, knowmerce, a company specializing in IP solutions for artists, announced that Onew, a member of the boy group SHINee, will be holding an exclusive US tour.
Tickets are currently sold out in major cities such as New York, San Francisco and Los Angeles.
The concert will begin in New York on April 24th local time and continue until April 26th.
Detroit on April 1, Washington DC on April 28, Chicago on April 30, Dallas on May 2, Houston on May 4, San Francisco on May 7, and Los Angeles on May 9.
It will be held in 8 cities. knowmerce has established a diverse cooperative relationship with GRIFFIN Entertainment of Onew Management Office. Using IP, they will jointly complete domestic and international performance schedules.
It also provides platform services such as message, fan club, and online streaming of performances. It also provides artist commerce (MD) and content, and
They are working together to maximize the additional revenue of the IP of the artist. knowmerce aims to provide multiple services to one artist through "One IP Multi-Service".
In addition to operating the platform "fromm," the company creates business synergy by providing a variety of services such as content, commerce, and performance planning that connect artists and fans.
From 2022, the company will be in charge of planning overseas tours for K-POP artists in North America, expanding its reach. In 2022, it will be responsible for "SF9" and in 2023, "P1Harmony".
In 2024, top Korean artists such as Wheein (MAMAMOO), Cha EUN WOO, and IU (IU) toured overseas.
In February of this year, they also toured the US with TAEMIN (SHINee), who visited five cities in the US. A knowmerce representative said, "We have a close network with local promoters and
With its planning capabilities that utilize the company's fan data, knowmerce has an overwhelming advantage in proceeding with large-scale overseas tours in the United States.
"We will strengthen our business model to create a win-win situation for both parties," he emphasized.