BIGBANG's G-DRAGON, 1st in boy group individual brand reputation... ASTRO's Cha EUN WOO, 2nd, BTS's JIN

The results of the big data analysis of boy group individual brand reputation in March 2025 were announced, with BIGBANG's G-DRAGON in first place, ASTRO's Cha EUN WOO in second place, and BT
The Korea Corporate Reputation Research Institute conducted a big data analysis of boy group individual brand reputations from February 15, 2025 to March 15, 2025.
We extracted 76,924,994 pieces of brand big data from 755 Loop individuals. The brand reputation index found that consumers' online habits have a significant impact on brand consumption.
The index was created through brand big data analysis. The analysis of boy group individual brand reputation shows positive evaluations of boy group individual brands, media interest, and consumer sentiment.
It can measure the interest and communication volume of consumers. The first place is the "BIGBANG" G-DRAGON brand, with a participation index of 2,989,773 and a media index of 1,623,
The brand reputation index for February was 7,939,171, with a communication index of 1,585,572 and a community index of 1,740,139.
In second place was ASTRO's Cha EUN WOO brand, with a participation index of 1,470,986 and a media index of 1,338,533.
4. The communication index was 1,211,365, the community index was 1,770,260, and the brand reputation index was 5,791,145.
In third place, the JIN brand of "BTS" had a participation index of 229,361, a media index of 228,549, and a communication index of 228,570.
The brand index for February was 2,667,714, with the brand reputation index of 1,046,219 and the community index of 1,887,213, giving a brand reputation index of 3,391,342.
Compared to the previous year, it increased by 27.13%. Korea Corporate Reputation Research Institute Director Gu Chang-hwan said, "As a result of the brand big data analysis of boy group individual brand reputation in March 2025,
G-DRAGON took the top spot. When analyzing the boy group individual brand category, the boy group individual brand big data for February was 76,000,131.
A detailed analysis showed that brand consumption increased by 13.84%, brand issues increased by 3.59%, brand communication decreased by 2.50%, and brand diffusion increased by 2.14%.
% drop in reputation analysis. It continued, "In March 2025, G-DRAGON's brand, which recorded the No. 1 boy group individual brand reputation, was ranked 'No rival, powerful, exhibitor' in the link analysis.
"'Too Bad,' 'Good Day,' and 'Ubermensch' came up highly in the keyword analysis."