SEULGI (Red Velvet) - Behind the scenes of the production of their second mini album ”Accidentally On Purpose” - spoke to the people in charge of each part

SEULGI of the Korean girl group Red Velvet has made a successful comeback with her second mini album, "Accidentally On Purpose."
This album focuses on various never-before-seen sides of Seulgi, and Seulgi's musical growth and bold transformation are receiving a positive response from music fans globally.
The second mini album has been a hot topic of interest since before the comeback.
The person in charge of each part of the video revealed the vivid behind-the-scenes work. #ALBUM_SEULGI's unique musical world...an album completed after much communication and consideration!
This album contains more diverse genres and sensibilities than the previous one, showing SEULGI's expanded musical spectrum and new possibilities.
The goal we set together from the beginning of the album production was to create music that people can enjoy casually. At the same time, we wanted to express SEULGI's natural charm, which has not yet been seen by the public.
I wanted to create an album that would establish Seulgi's own musical color and direction, and in that sense I tried to reflect as much of Seulgi's musical taste as possible.
Regarding the title song "Baby, Not Baby," he said, "It was the first goal we set, so I wanted it to be a song that both listeners and players can enjoy."
I thought it was a fun song in which SEULGI, who is a member of the group, naturally shows off her true charm. The lyrics were written by KENZIE, a writer who has been watching SEULGI for a long time, so I think the character of SEULGI fits in well with the lyrics.
The song title blends in well with each line, and resonates in my heart as if it were SEULGI himself." "This time, SEULGI's name is credited as a lyricist for one song, 'Weakness,' but
"Hateever" and "Rollin' (With My Homies)" were also songs on other records. I was thinking about what kind of story I wanted to include and what kind of tone I should sing them in.
"The album is filled with songs that everyone agreed on, so we were able to include a lot about SEULGI even in the small, unseen parts," he said.
VISUAL_Birth of the "bad girl" SEULGI... Perfect synergy of special planning skills and outstanding expressiveness! SEULGI has been showing off her unique styling and detailed performance in this album.
Through this release, the group showed off their unique visuals. In particular, the creative visual director for the "Bad Girl" concept, which was the most central theme of the album, said, "After listening to this album,
The keyword that emerged was "bad boy". Visually, it is different from their previous appearances, but the album title "Accidentally On
I thought it was a keyword that goes together with "Purpose". However, I wanted to make a strong impact while making use of the charm of a bad boy who doesn't know where he's going to fly.
"So I used the character of 'Bad Girl' as a device to develop the story," he said.
We wanted to create a strong image. It was difficult to achieve through planning alone, but SEULGI expressed it so well that we were able to achieve our goal 200%."
"The pink hair is something that fans often mention. From the planning meeting stage, there was a suggestion that it would be an appropriate outfit for this concept, but after completing all the styling, SEULGI said,
It was even more intense than I had imagined. I remember the cheers were overwhelming even though the shoot was very late at night." #MUSIC
VIDEO_SEULGI's new attempt...the moment that shocked everyone! New song "Baby, Not
The music video for "Baby" also expressed SEULGI's extraordinary appearance with sensual visual beauty, and became an explosive hot topic as soon as it was released.
In response, the person in charge of the music video said, "We wanted to give a bold and daring feel to the artist SEULGI so that he would look new. The deep atmosphere of his first solo album is also wonderful."
But this time, I wanted to emphasize that I am an all-round artist who is witty and can handle breaking things. To achieve this, I had to try something new.
When asked about the most memorable moment, he said, "When we were shooting the first group dance scene, SEULGI was so good at dancing that I couldn't even dance.
I remember the moment when all the staff, including the director, were shocked. In the intro car scene, there was a movement that Seulgi had never tried before, but he pulled it off better than we expected.
I was worried about the beauty of the scene where the hair was spread out a lot, but Seulgi did a great job of acting with bold expressions. Seeing him act with all his heart, I felt like he was a real artist.
Meanwhile, SEULGI will be appearing on Mnet's "M COUNTDOWN" on March 20th and KBS's "MUSIC
They will appear on various music shows, including the upcoming episode of "BANK" on the 23rd and SBS's "Inkigayo" on the 24th, to perform the title song "Baby, Not Baby."