”SEVENTEEN” sweeps major cities in Southeast Asia... Fan participation event a success

Major cities in Southeast Asia are now covered in the group SEVENTEEN, proving their popularity. From airports to hotels, restaurants, large shopping malls, and famous theme parks,
The city's representative land mark has been transformed into a "SEVENTEEN theme park." On the 20th, HYBE announced, "SEVENTEEN [RIGHT HERE]
In conjunction with the "World Tour in Asia" a large-scale fan participation event was held in Bangkok and Jakarta and recently concluded with great success.
The event provided a unique experience to CARATs (fan club name) around the world and continued the sell-out march of major programs.
Pop-up and collaboration events that allowed fans to experience the show firsthand were also held in Manila and Singapore, captivating fans from around the world.
In Bangkok, the final stop of the tour, the entire city was filled with "SEVENTEEN."
Along major streets in Bangkok, including the approach to Suvarnabhumi International Airport, the large shopping mall Siam Paragon, and the 26 BTS (Ba
Advertisements for SEVENTEEN were placed in major facilities in the city center, such as Seoul National University (NGK Mass Transit System) stations.
This advertisement, which includes news about SEVENTEEN's performances and events, was made with the full support of a local partner company.
The ad has been viewed nearly 30 million times in Bangkok alone. Phayathai BTS Station, which is used by more than 48,000 people a day, has become the "SEVENTEEN Station."
The station premises will be wrapped in photos of "SEVENTEEN", and a photo wall will be set up where people can take commemorative photos, so that fans as well as BTS users can follow their footsteps.
A limited number of transportation cards with photos of "SEVENTEEN" were also released and sold out in four days. The Jakarta event that started earlier was a colorful event that satisfied the five senses.
The program collected hot topics. At Indonesia's representative tourist spot, "Taman Mini Indonesia Indah (TMII)", there were games and synopsis themed on "SEVENTEEN".
A karaoke party and a fountain show were held, attracting many fans. More than 6,000 visitors gathered on the day of the event. This was the theme of the event, "TMII".
This is more than four times the average number of visitors at Mapark on a weekend. Random play dance, cardio exercise, and other activities were held in conjunction with the "pedestrian zone" on Jalan Sudirman in the center of Jakarta.
The mini-game session ended just two minutes after registration began. Fans who were unable to register shared in the fun by watching the action from nearby.
In addition, there was a "SEVENTEEN" game held at the indoor theme park "Trans Studio" and the sea in northern Jakarta.
The beach party held on the shore was also well received. The "SEVENTEEN" themed rooms, created in collaboration with famous hotels in Bangkok and Jakarta, are a perfect fit for the fans who visit each city to watch the concert.
The event provided fans with a special experience. In particular, all rooms in the Bangkok hotel package were sold out within 3 minutes of the reservation page opening. The F&B collaboration was also popular.
189 stores from 9 Indonesian brands and 53 stores from 8 Thai brands participated, and were decorated with the name, logo, and official colors of "SEVENTEEN."
Approximately 52,000 "SEVENTEEN" themed menu items were sold in both regions.
Special events were also held in the Philippines and Singapore, where the group held their "Here] World Tour in Asia."
First, in Manila, Philippines, a pop-up called “Spotify CARAT
Station" was open for four days from January 17th to 20th. According to Spotify, the venue was attended by more than three times the capacity of the venue.
Social media was flooded with viral posts and verified photos of the pop-up visit, and "CARAT" was trending in real time on the local X (formerly Twitter).
Spotify has also been featured in the “Spotify CARAT Station” in Seoul, New York, Tokyo, and Jakarta, in addition to Manila.
He also became the first K-POP artist to collaborate with Singapore's land mark, Marina Bay Sands.
Through "THE WONDERLAND with SEVENTEEN," they painted the main building here in their team's official colors, Rose Quartz and Serenity.
Four F&B stores in the resort sold limited-edition "SEVENTEEN"-themed menus. A Marina Bay Sands spokesperson said, "During the event,
The number of visitors to the collaboration stores has increased sharply, especially the “Carat
The "Bliss" chocolate bar proved hugely popular, selling out within 10 minutes every day.
We are pleased to be able to give fans an unforgettable experience through this collaboration and contribute to the success of SEVENTEEN's Asia tour."
A HYBE representative said, "We have planned a variety of programs to provide fans around the world with an experience that goes beyond just watching a concert. Through the expanded fan experience,
We hope that every moment spent with SEVENTEEN will be well remembered and commemorated."