Honda Korea takes the lead in the motorcycle category for the 23rd consecutive year in Korea's Industrial Brand Power Survey

Honda Korea announced on the 27th that it had won the 2025 Korea Industry Brand Power (K-BPI) survey in the motorcycle category, conducted by the Korea Management Association Consulting (KMAC).
The survey, which surveyed 12,800 general consumers, was first conducted in Korea in 1999 to index the influence of brands.
It is widely recognized as an important indicator of brand strength. Honda motorcycles ranked first in five of the six categories that evaluate brand awareness, brand loyalty, etc.
The company received high marks and maintained its top spot in the overall rankings. This extends its record of 23 consecutive years at the top of the rankings. The company's motorcycles have sold more than 400 million units worldwide.
It is a global brand with a wide range of products to suit a wide range of lifestyles, from the 110cc "Super Cub" to the 1800cc "Gold Wing" in Korea.
In recent years, the company has developed a variety of new models, including an improved version of its best-selling scooter, the PCX, and the new ST125. It has also developed a super sports car that incorporates technology it has developed through racing.
The twin model "CBR600RR" and the "CB650R/CBR650R" series, which is equipped with the industry's first electronically controlled clutch "Honda E-Clutch", have been well received since their release in the latter half of last year.
The company's CEO, Lee Ji-hoon, commented, "We would like to thank our customers for their continued support and patronage. We will continue to strive to become a brand that customers can trust."
On the 5th, the company opened the Honda Education Center, Korea's largest motorcycle safety driving education facility, and is promoting motorcycle safety driving in Korea.
The center has set a goal of eliminating the number of traffic fatalities involving Honda automobiles and motorcycles worldwide by 2050, and is promoting the "
With the slogan "Safety for All," it was established as Honda's 43rd base for safe driving activities worldwide.