Coca-Cola Korea announced on the 2nd that its Eon refill drink Toreta! has appointed WINTER, a member of the girl group aespa, as its advertising model for the second consecutive year, following last year.
Coca-Cola was delighted to see that the bright and cheerful WINTER brand image and the refreshing Eon refill Toreta! brand image matched perfectly, creating synergy.
WINTER, who was appointed as a model last year, has been promoting T through her role of replenishing water in her daily life through yoga, running, walking, etc.
It was evaluated as effectively conveying the message of "Oretta!". A Coca-Cola representative said, "The combination of the vibrant and energetic WINTER and Toreta! has created a product that has been widely loved.
So this year, we will continue to convey the value of Eon to consumers through various marketing activities in conjunction with the winter season. We hope to create a good synergy effect as in the previous year.
I hope you will show a lot of interest in WINTER and Toreta!. WINTER said, "I'm really happy to be working with Toreta! again this year. I'm glad that many people like it.
I want to show you the chemistry between Toreta! and WINTER once again."
