Will the movie ”Baka” be a double hit in theaters and bookstores? A unique collaboration with a publisher

From immersive screenings of "Ha" to the sale of a special double-cover edition book, the film "Haha" (directed by Min Gyu-dong), which has been invited to the world's leading film festivals and has attracted global attention even before its release, has been released by a publisher.
He has collaborated with Wisdom House on various projects. The film "Broken Fruit" is about the legendary killer "Jo Gak" (Lee Hae Yeong), who worked for over 40 years in an organization that processes insects.
It is an action TV series depicting a fierce confrontation between her and the mysterious killer "Dong" (Kim Sung Cheol), who has been pursuing her for the rest of her life.
The film "Baka", based on the full-length novel "Baka", has been invited to the world's leading film festivals, including the Berlin International Film Festival, and has gained global fans with its successful adaptation.
The original novel "Bagha" is a masterpiece by author Ku Byung-mo, who also wrote "Wizard Bakery" and "Era." Since its first publication in 2013, it has been praised as "the most groundbreaking novel in Korean literature."
The film received positive reviews for its strong storytelling and strong characters, with comments such as "The protagonist" and "A film that absolutely must be made."
It was also selected as one of the "100 books worth noting" by the New York Times.
It has proven to be a best-seller chosen by people all over the world, regardless of country. "Bang Ga" has been highly anticipated by fans of the original novel as a film adaptation, and is being produced in collaboration with publisher Wisdom House.
Even before the release, the marketing is being carried out to allow viewers to immerse themselves in the "world of killers." On Wednesday, the 26th of last month, the poster for the movie "Breaking Fruit" featured Cho Gak (Lee Hae Yeong) and Dong (Kim Sung Cheol).
The special edition book with double cover that utilizes the artist's appearance not only gives a new visual image but also stimulates the desire of potential buyers to own it. The edition is available at online and offline bookstores nationwide in Korea.
It can be purchased at bookstores. Also, on the 26th (Sat.), an immersive screening of "Baku" will be held at the Lotte Cinema World Tower, where viewers can read the spinoff novel "Bakusui" and watch the movie together.
The screening sold out immediately after pre-sales began, and is expected to satisfy the desires of fans who want to experience the expanded worldview in a new way.
The action TV series "Breaking Bad," which is building up audience anticipation through its collaboration with the original novel, is scheduled to be released in Korean theaters on April 30.