China's advertising industry revenues growing rapidly - Chinese reports

According to data released by the State Administration of Market Regulation of China, in 2024, advertising revenues of national advertising business units and enterprises above a certain size are expected to reach 1,546,410 million yuan, up 17.9% from the previous year.
(approximately 30.2 trillion yen), exceeding 1.5 trillion former for the first time. Since the 14th Five-Year Plan, the overall figure has increased by 63.7%, with an average annual growth rate of 13.1%.
In 2024, market supervision and management departments optimized the market environment and continuously released the development energy of the advertising industry, resulting in rapid growth in the income of operating entities.
The value of advertising media continued to rise. Advertising revenue from various media increased 18.2% year-on-year to 1.3107 trillion yen (approximately 20
The digitalization of the advertising industry has expanded further. Internet advertising revenue increased 24.0% year-on-year to 891.91 billion formers (approximately 17.2 trillion yen), exceeding the 1 trillion former mark for the first time.
The total advertising revenue of various media companies was 86.5% of the total advertising revenue of various media companies, which is typified by TV broadcasting stations. The Internet advertising business of traditional media companies grew by more than 60%.
The rapid development of China's advertising industry reflects the expanding market demand and favorable development prospects for enterprises.