SEVENTEEN's S.COUPS appointed as global ambassador for BOSS

SEVENTEEN's leader S.COUPS has become the new face of BOSS. German premium lifestyle brand BOSS announced on the 22nd that it will be releasing a new product called "Glow".
"We have appointed S.COUPS, leader of the global K-pop group SEVENTEEN, as our new global brand ambassador."
Through this collaboration, S.COUPS will be able to wear the signature Boss look at major events and special occasions.
She will also be appearing in upcoming campaigns. Her unique refined charisma and confident presence will add a new charm to the Boss brand story.
S.COUPS said, "It is truly an honor to be a global ambassador for 'Boss.' To me, 'Boss' is an icon of style, elegance, and self-determination.
These values have also been a major driving force in my music career," he said, "Through this collaboration, I hope to share my passion for fashion."
"I think that I will be able to communicate more deeply with fans all over the world." S.COUPS has been attracting attention with their strong leadership and unique style.
This year marks the 10th anniversary of SEVENTEEN's debut, and the group's comeback in May
The group's songs have also been receiving enthusiastic responses from fans, and through their collaboration with Boss, S.COUPS hopes to further expand their global influence and communicate with fans around the world.
I plan to continue communicating with them.