Park BoGum selected as advertising model for Korean salad brand ”Salady”... Campaign launches

SALADY unveiled its new ad campaign for 2025 with actor Park Bo Gum, the brand announced on the 25th.

Under the slogan “Positive Food for My Life,” the new campaign includes a message proposing a positive attitude toward life and a healthy food culture. It reflects the brand's direction of positioning “SALADY” as a healthy and sustainable food culture. In particular, the use of Park Bo Gum as a model effectively communicates the core values of the brand.

The ad, which features both “SALADY” and Park Bo Gum, was released on YouTube, Instagram, and various other online platforms on the 24th. In addition, a making-of film featuring an interview with Park Bo Gum and a video introducing the recommended menu for each day of the week will be uploaded sequentially.

To celebrate the release of the new ad campaign, SALADY will also hold an on- and offline promotion event, offering one free drink when ordering a 'Mexican Wrap' from April 25th to May 24th. Customers who newly subscribe to the official application during the same period will also receive a coupon pack worth 5,000 won.

Park Bo Gum shared his thoughts on the ad shoot, saying, “I am happy to be able to work as a model for ‘SALADY,’ a brand that I usually eat with great relish, and I hope that many people will continue to create healthy eating habits and diets with 'SALADY.'

The ad campaign emphasizes the fact that SALADY is a brand that proposes a healthy lifestyle that can be practiced naturally in daily life,” said Ahn Jung-geun, head of the marketing department of SALADY. The ad campaign emphasizes the fact that SALADY is a brand that proposes a healthy lifestyle that can be practiced naturally in everyday life.