Park Bo-gum opens hair shop variety show ”BoGum Magical” after a year of preparation

Actor Park Bo-gum is set to open a hair salon alongside Lee Sang-yi and Kwak Dong-yeon.

Scheduled for broadcast in the first half of 2026, tvN's new variety programme 'Bogum Magical' will feature Park Bo-gum, who holds a national barbering qualification, and his close friends Lee Sang-yi and Kwak Dong-yeon. The show will document their special venture running a hair salon in a rural village, where they will help customers tidy up both their hair and their minds.

Park Bo-gum, who obtained his barber's licence during his military service, will challenge himself with a new transformation. This fulfils a long-held dream of Park Bo-gum, who once imagined himself working as a hair designer while cutting the hair of his fellow soldiers. Park Bo-gum is said to possess professional-level skills already, but continues to practise with particular passion. Expectations are high for Park Bo-gum's performance, which will touch people's hearts even more than his haircutting technique.

Lee Sang-yi, whose presence spans drama and entertainment with remarkable versatility, is set to charm villagers with his keen observation and tireless energy. Lee Sang-yi's charm, as he builds close bonds with the villagers and transforms the hair salon into the village's relaxing hub, is expected to bring laughter to viewers. Kwak Dong-yeon, who has drawn admiration for his dexterity and efficiency on various variety shows, will showcase his workhorse capabilities.

Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon have reportedly spent about a year preparing for 'Bogum Magical'. From the hair salon's location and remodelling to the interior design, there's scarcely a detail they haven't touched. Having forged a strong friendship through their work together, the trio have poured their hearts into preparing 'Bogum Magic'. What laughter and warmth will blossom from this special hair salon operation diary? We eagerly await its arrival.

'Bogum Magic' is scheduled to air on tvN in South Korea during the first half of 2026.