The two companies plan to deploy the robots at three Fast Five branches in Seoul.
" was used to carry out mobile advertising and product sampling. The display on the front of the unit was responsible for advertising transmission, and the box on the back was used to transport and distribute the products.
Analysis of the PoC results showed that the offices that used the Keti Robot consumed sampled products faster and had higher customer response and participation rates.
Fast Five plans to diversify its advertising methods by utilizing lounges in shared offices, while VD Company will use robots for advertising and sampling.
VD Company's marketing chief Shin Hyun-il said, "Unlike existing fixed displays or simple leaflet distribution, we will create a 'moving' business model.
"The biggest outcome of this PoC was that we were able to present the new concept of an 'advertising platform.'"
2025/05/01 09:21 KST
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