天然のえびじゃなかったの?ペク・ジョンウォン、おかゆの虚偽広告疑惑に刑事立件
”Wasn't it wild shrimp?” Baek Jongwon indicted for false advertising of porridge
Baek Jongwon, CEO and culinary expert of "The Born Korea," has been charged with violating the Product Advertising Act.
According to a media report on the 5th, the Seoul Gangnam Police Station
Baek Jongwon and "The Born Korea" have been charged and are under investigation for allegedly violating the Consumer Affairs Act (false or exaggerated representations or advertisements).
Prior to this, in March, the accuser A had published a book titled "The Born
An online community member said that they discovered and exposed false facts in a porridge advertisement for "Korea."
A wrote to the tee, "The fact that 'natural shrimp' was used in the porridge advertisement in 'The Born Korea' is false. Please clarify whether this violates the Food Labeling and Advertising Act."
"In order to prevent this, we submitted a notice of publicity to the Gangnam District Office through the National Agricultural Quality Control Agency," he said.
Currently, the investigation by the special judicial police is underway. The false advertising claims were all corrected on the 25th."
When he appeared on "Back Alley Diner," he revealed that the easy-to-make food was developed using recipes from famous gourmet restaurants, and that he used Korean kelp, shrimp, and anchovies in the advertisements.
However, the ingredients were listed as shrimp from Vietnam, not Korea, which sparked allegations of false advertising.
Korea appeared to be aware of the problem and revised the wording in its porridge advertisements to read, "The finishing touch to porridge topping is plump shrimp."
In the end, Baek Jongwon was reported to the police on suspicion of violating the Food Labeling and Advertising Act.
A criminal complaint was filed against Baek Jongwon and "The Born Korea," resulting in the group being investigated.
2025/05/05 18:28 KST
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