Sales of retro products surge, boom sees younger generations keen on western silver and hardtack = Korea

The retro boom, which began with the TV series "Otsukaresama," set in the 1960s and 1970s, has led to an increase in sales of retro products, from household goods to fashion and food.
According to JAJU, a lifestyle goods store operated by South Korean fashion giant Shinsegae International, it will be releasing "Western Silver Shi" products such as kettles and plates made of Western silver at the end of 2024.
As of April 2025, sales of the "Leeds" series have more than doubled compared to the same period last month. Sales of the series have also increased by 31%. Customers who purchase the series have commented that "it's light, so it can be used for camping" and "it's great for interior design."
The retro boom has also seen sales of traditional Korean rubber shoes, Gomshin, increase by 87%. Prior to this, JAJU launched a new product that reinterpreted Gomshin in a modern way.
The company sold three types of products. Gomsin was offered as an item for young people that would express individuality and was well received. In addition, the company sold traditional foods such as hardtack and nurungji (rice cake) as snacks.
The company is currently selling products that incorporate the retro feel. In response to the retro boom and an increase in customers looking for healthy snacks, the company is expanding its product lineup. A Shinsegae International representative said, "Middle-aged and older people want to bring back memories and
"The retro boom, which offers a sense of freshness to new, young customers, will likely continue."