Food delivery service partners with video streaming service STREAM to differentiate itself from existing services by adding an extra element (Korea)

Woowa Brothers, which operates the food delivery service "Delivery Nation," has partnered with entertainment giant CJ ENM to add OTT (over-the-top) content to its paid membership service "Baemin Club."
The company is preparing new products including a viewing service for its "Teving" service. This is the first time the company has partnered with an OTT for membership.
Currently, Woowa Brothers offers services such as free delivery and coupons for 3,990 won (about 415 yen) per month.
The company is aiming to strengthen its competitiveness by adding the use of teabing to its food delivery service "Coupang Eats."
The two companies are promoting partnerships with a variety of partner services, including OTT, and are looking to expand their business by providing services such as OTT's "Coupang Play" and free delivery.
It may be difficult to differentiate further just by focusing on delivery costs, speed, partner stores, and other factors. The choice of platform is based on "how many diverse services can be provided."
It is said that OTT, which can add value to services, plays a central role in the competition between the two companies.