Clothing brand ”Hae Jisoo” opens overseas website, supports English and Chinese (South Korea)

"Hae Jisoo", a casual brand developed by the major fashion company LF, has opened an official online store for overseas customers, offering services in both English and Chinese.
The intuitive UI (user interface) and UX (user experience) are the same as those on the domestic site, and the site displays a variety of information, including store information, announcements from flagship stores, and campaign information.
The company will provide the latest information. It will also deliver products to countries with many customers, such as the United States, Hong Kong, Singapore, and the Philippines. It plans to gradually expand the areas where it can deliver to in the future.
Jisoo has been conducting campaigns mainly in Asian markets such as China, Taiwan and Vietnam. The site plays a central role in collecting and analyzing customer data by country.
This will be the starting point for expanding brand awareness online. During the two-week test launch of the site, people from a total of 63 countries accessed it, and people from seven countries signed up as new members.
The English site had the most visits from Vietnam, the United States, Indonesia, etc., while the Chinese site had the most visits from Taiwan, China, Hong Kong, Japan, etc.
According to the company, there has been particularly high access from countries where the company does not have physical stores, highlighting the potential of Jisoo as a globally recognized brand.
They were able to confirm this.