L'Oreal Korea's own brand ”3CE” is doing well, expanding sales channels in Asia (Korea)

It has been revealed that the Korean business of 3CE (Three Concept Eyes), a cosmetics brand by L'Oreal Korea, the Korean subsidiary of French cosmetics giant L'Oreal, has achieved double-digit growth for three consecutive years.
In response to the strong sales, 3CE is aggressively expanding its sales network by opening a new store in the Myeongdong branch of Shinsegae Duty Free in Seoul and in the online shop of the same store during May.
They are working hard to expand. Recently, they opened an official English website, and a Korean website is scheduled to open soon. According to L'Oreal Korea, 3CE is the third largest cosmetics brand in China.
It also maintained its No. 1 position among overseas brands. The increase in the number of Chinese consumers choosing Korean products is supporting its growth.
Meanwhile, in Japan, it will enter the market under the name of the L'Oreal Group in the fall of 2024.
In addition to being sold at drug stores, the brand is also expanding sales to drug stores. In five Southeast Asian countries, the brand will be sold on the major online shop Shopee.
In the beauty category, it achieved the top sales in Singapore and the second place in Vietnam. A L'Oreal Korea official said, "As Korean cosmetics become popular overseas, 3CE's market is expanding.
It's great."