TAMBURINS releases new summer perfume campaign 'BLUE HINOKI' featuring actor Byun Woo Seok and Rikako Yagi

TAMBURINS, a fragrance brand that explores unconventional beauty, has unveiled its new summer perfume campaign, 'Blue Hinoki', featuring actors Byung Woo-seok and Yagi Rikako.

On the 5th of this month, immediately after the release of a short teaser video, it received the most enthusiastic response on social media, and today's campaign video and collection release are attracting a lot of attention.

The 'Blue Hinoki' campaign centers on the irresistibly alluring figure of the siren and the irreversible changes that occur in those who come into contact with her, expressing TAMBURINS' imagined world of fragrance through scenes more vivid than memory. Following the scent of damp wood and mysterious water, the film depicts unforgettable images of people brought to life by fragrance. Capturing the moment when scent breaks down the boundaries of sensation and lingers as something that brings about change, actor Byung Woo-seok, who portrays the enchanting and vivid siren, reveals a side of himself never seen before through this campaign.

In this campaign, the new summer collection 'Blue Hinoki' from TAMBURINS, along with the mysterious collaboration between actor Byung Woo-seok and Yagi Rikako, has drawn significant attention. The campaign features products symbolizing the perfume collection, such as LPs and sandballs filling the siren's room, as well as new perfumes appearing in the final video credits, further heightening curiosity about TAMBURINS' summer scents and lineup.

The unique worldview of the two actors, reminiscent of a single film, has sparked intense interest from fans both domestically and internationally, with the “Blue Hinoki” collection set to officially launch in Japan on July 4th.

Additionally, TAMBURINS plans to simultaneously open a pop-up space at Seisui-do where visitors can experience the new summer perfume 'Blue Hinoki' collection alongside the global opera performance 'SUN&SEA'.

Furthermore, TAMBURINS plans to officially open the 'TAMBURINS Shibuya Flagship Store' on July 4th, the same day as the launch of the 'Blue Hinoki' collection.
Following the opening of the Isetan Shinjuku Store in May, TAMBURINS aims to further solidify its position as a global fragrance brand in the Japanese market.

The full video for TAMBURINS' new perfume campaign, 'Blue Hinoki' can be viewed on the TAMBURINS official YouTube channel.