Educational companies are expanding into Taiwan, driven by market prospects and education enthusiasm (South Korea)

Representatives from Taiwan's Longtan Publishing House, a publisher of educational books, recently visited the Seoul headquarters of Korean education company Genius Education to discuss the company's AI (Artificial Intelligence) Digital Textbook (AIDT) strategy.
The two sides held discussions. Genius Education seems to be exploring ways to participate in the Taiwanese government's AIDT development project. The size of Taiwan's edtech market in 2022 is estimated to be 120 billion
The survey also showed that the market size is about NT$1.2 billion (approximately 589,068,240,000 yen), and the growth rate is expected to reach an average of 20% per year. In April, Pisan Education also signed a joint venture with MangoSteams, a Taiwanese edtech company.
In Taiwan, Pisan Education signed a contract to provide its digital learning solution "Challenge" for elementary schools in seven countries, including Taiwan, Thailand, Malaysia, and Vietnam, over the next three years.
In addition, Woongjin ThinkBig has been providing ARpedia, a reading solution that uses AR (hyper-realistic) technology, in Taiwan and other parts of China since two years ago.
An industry insider commented on the move by educational companies to enter Taiwan, "The Taiwanese market itself is small, but parents' enthusiasm for education is as high as in Korea. Information sharing in parent communities is also important."
"It is also active, and is a market that must be passed through if one is to develop the Greater China market."