[Event Report] ”SEVENTEEN” MINGYU (MIN-GYU), the hairstyle he wants to try the most right now is long hair! Korean personal care brand UNOVE's new product ”Freeze Carmine” ”Lock Control Line” presentation held

UNOVE, a highly acclaimed personal care brand from Korea that has won numerous awards in Japan and Korea, will launch a new hair care series, Frizz Calming Control Line, on June 18th.
Advance sales will begin at @cosme (excluding some stores) from the 1st. MINGYU (MIN-GYU) of "SEVENTEEN", who serves as the global ambassador for UNOVE, visited Japan and
First, Moon Ye-in, head of brand development at Wyatt., Inc., spoke about the concept of UNOVE and the new product.
The new "Frizz Calming Control Line" is a product that provides intensive care for frizzy hair, one of the most common problems faced by Japanese women. It smooths out the flow of your hair while
He said that he is confident in the product, which has been designed with attention to detail, such as its light texture and elegant, sophisticated scent. Next, MIN-GYU appeared wearing a navy shirt, which is the image color of UNOVE.
"Hi, I'm MIN-GYU. I look forward to working with you," he said in a refreshing Japanese greeting. When asked about the large-scale advertising campaign for UNOVE in Shibuya and Harajuku to coincide with the release of the new product,
"I haven't been able to see it yet, so I'll go see it when I have time. When I'm shooting advertisements, I imagine it being displayed as a big billboard, so when I see the real thing,
"I think you'll be satisfied with it," he said, showing his confidence in the finished ad. MIN-GYU, who regularly uses UNOVE products, said, "I've already bought them four times.
Personally, I like the treatment. I often have to style my hair for work, so I've started to pay more attention to the treatment," she said, pointing out the treatment that was nearby.
She introduced the product by holding it in her hands and saying, "This is it." She also introduced her hair care routine. "I always wash my hair the night before using it," "I use a deep damage treatment before shampooing," she said.
"When using a hair dryer, always spray on a no-wash water treatment."
While he looked worried that he might come across as a spendthrift, he said, "I think that using it generously will help to care for damaged hair and moisturize it. I don't spray my hair at work, so I don't use a lot of products."
I often use hair conditioners to hold my hair in place, so when I wash my hair I usually use a conditioner first, then shampoo, and then use another conditioner after that," she explained.
When asked about hair problems during the rainy season, he said, "I have slightly curly hair, so I have problems with my hair during humid seasons, but when that happens, I can use UNOVE's new products to make my hair smooth.
"I think it will be," he said, promoting the new product as an ambassador.
The image video for "Fantasy" features MIN-GYU and fellow ambassador Roh YoonSeo. When asked about an episode from the shoot, MIN-GYU said, "I was in the video.
"There were no butterflies in the video, so I thought it was wonderful when I saw the finished video," he said, posing for the camera.
In honor of "Hair Fantasy," MIN-GYU talked about his fantasy, or ideal. First, in response to the question "What is your ideal hairstyle?" he answered "Long hair."
I chose this hairstyle because it was something I wanted to try, and because I wanted to experience softer, longer hair using UNOVE. However, CARATs (the name for SEVENTEEN fans) are now
"I think Ino's hair length is what she likes the most," she said, showing that she knows her fans' preferences well. Next, when asked, "What's your ideal holiday?" she answered, "An overseas trip," and said, "I'm currently traveling overseas.
I'm currently on my way. Thanks to UNOVE, I was able to come to Japan, eat delicious food, take a rest for the first time in a while, and see the photos of me up there. I'm having a really great time.
"Thank you for that nice answer," he said with a happy look on his face. MIN-GYU couldn't help but smile when the MC replied with the name of a SEVENTEEN song.
A pop-up store for UNOVE is currently being held at @cosme TOKYO in Harajuku. MIN-GYU heard that many fans were visiting, and said, "First of all, I want CARAT to be happy.
I'm happy that they're giving me this gift. At the same time, I'd be happy if CARAT's hair becomes softer and more beautiful. I'd like to go and see it while I'm out and about in the city," said the fan-loving
He also gave a glimpse of his face. Finally, he had a message for his fans. "First of all, thank you for coming today. I'm happy to be here with UNOVE. And, CARAT only.
"Na-san, let's cut your hair softly with UNOVE! (MIN-GYU creates his own edit points) and create soft and beautiful hair," he said, closing the presentation in Japanese.
■UNOVEOfficial website: https://m.unove.jp/brand/product.html
■UNOVE Japan OfficialX: https://x.com/UNOVE_japan
■UNOVE Japan Official Instagram: https://www.instagram.com/unove.jp/
■ "Frizz Calming Control Series" Product Information "Frizz Calming Control Line" is an approach that works on the inside of the hair.
This is a wavy care line that combines repair ingredients*¹ that repair hair and a weak acidic ingredient (apple extract)*² that makes hair easier to manage and more manageable.
It targets hair that is prone to undulations and spread, aiming for natural hold and a smooth feel through the hair.
It penetrates deep into the hair, repairing it and straightening out frizzy hair. *1
Hydrolyzed collagen, hydrolyzed silk, hydrolyzed keratin, silk ARMY acid, hydrolyzed yeast protein, added
Hydrolyzed soy protein (all repair ingredients) *2 Apple fruit extract (moisturizing ingredient) [Sales location]
・Official website: https://m.unove.jp/brand/product.html
・Online sales sites: Qoo10, Amazon, Rakuten ・Offline sales:
[Pre-sale begins Wednesday, June 18th] @cosme TOKYO
[Released sequentially from Wednesday, June 25th] Matsumotokiyoshi, Loft, Hands, Shop In,
ROU, Atman, Ainz & Tulpe, Eon (excluding some stores) ・Official website: https://m.unove.jp/brand/product.html
■＠cosme TOKYO Pop-up Store This is the first pop-up in Japan to promote Anobu's new campaign, "Realize Your Hair
The space is inspired by the image of "Fantasy." The core message of the brand is that by actually using UNOVE, you can experience "soft, smooth, shiny, healthy hair."
The "Hair Fantasy" campaign, which contains the message of "cosme Tokyo," will be delivered to everyone in Japan through a pop-up. [Event summary] ・ Location: @cosme TOKYO (
1-14-7 Jingumae, Shibuya-ku, Tokyo @Cosme Tokyo 1F) ・Date and time: Wednesday, June 18th to Tuesday, June 24th / 11:00 AM to PM
9:00 Advance admission reservations: [2nd round] June 9th (Mon) – June 13th (Fri) *1 *1: There are no benefits for the 2nd round advance reservations from June 9th (Mon) – June 13th (Fri).
*Please check the official SNS for details. ・Japan OfficialX: https://x.com/UNOVE_japan ・Japan Official Instagram
：https://www.instagram.com/unove.jp/ 【Points about the pop-up store】
1. New visuals of global ambassadors "SEVENTEEN" MINGYU and Roh YoonSeo @c
1. Wrapping the exterior of osme TOKYO 2. Purchase products or follow us on social media to receive limited edition novelty gifts and take part in a gachapon challenge to win products
3. Product booths where you can try out the new "Frizz Calming Control Line" and other products not yet released in Japan
4. A photo spot where you can enjoy the world of Anobu's new campaign, "Hair Fantasy"