On the 24th (local time), Japan's STV (Hokkaido Broadcasting) program "Dosanko Wide" released a video titled "Hidden Gems in Korea for the Whole Family to Enjoy."
In this video, the reporter introduced the Sungsimdang DCC store as one of Daejeon's tourist attractions.
The Japanese reporter was surprised at the line that had formed from early in the morning and commented on Sungsimdang's popularity, saying, "It seems that even this crowd is small."
Next, he introduced Songsimdang's signature dish, "Deep-fried minced meat bread," saying, "There are people who take the KTX from Seoul just to eat one of these breads. Our daily sales volume is 4
After tasting the bread, the reporter commented, "The outside is crispy like a cookie, and the inside is moist and soft. I've never experienced a texture like this before. In Japan,
"It's a texture I've never experienced before," he said, looking impressed. Japanese viewers who watched the broadcast commented, "Where is Seongsimdang located in Korea?", "I've already booked my plane ticket to Korea," and "
I want to go to Daejeon." Daejeon's Sungsimdang is visited by approximately 100,000 people every year and has become a famous attraction representing the region.
In March of this year, Hana Card analyzed the card payment history of its subscribers and found that a number of overseas visitors who visited Songsimdang, a famous bakery in Daejeon, last year
The number of visitors was calculated to be 110,267, a 61.6% increase from a year ago.
2025/06/27 09:44 KST
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