Park Bo-Gum takes first place in the actor category of the ”Korea Brand Index”

Actor Park Bo-Gum was ranked first among actors in the "Korea Brand Index." On the 7th, the big data evaluation agency Asia Brand Research Institute ranked Park Bo-Gum first in the actor category of the "Korea Brand Index."
The Korea Brand Index is based on weighted and excluded indexes such as trends, media, social, positive, negative, activation, and community indexes for each category.
The actor category of this year's "Korea Brand Index" is based on the top major actors in terms of portal site search volume, and is calculated based on online searches from July 1 to July 31, 2025.
The analysis was based on 243,809,460 items of Line Big Data. Following Park Bo-Gum, who took first place in the actor category of the Korea Brand Index, were Choo Young-Woo (2nd place) and Lee Byung-Hun (3rd place).
1st place), Jo Yu Ri (4th place), Lee Jung Seok (5th place), Cho Yi Hyun (6th place), Lee Jung Jae (7th place), Park Bo Young (8th place), Park Kyu Young (9th place), Yim Siwan (10th place)
Han Jung-geun, president of the Asia Brand Research Institute, said, "In the actor category of this Korea Brand Index, Park Bo-Gum has been ranked number one with his solid fandom and positive image.
Choo Young Woo, who is considered a next-generation Korean actor, came in second place, indicating that the changing content consumption trend centered on OTT and TV series has had a direct impact on the brand's ranking.
He continued, "These results reflect a combination of factors, including acting ability, media exposure, and fandom loyalty, and are not just based on traditional star power, but also on
It seems that the emergence of new actors who are attracting attention from the MZ generation (Millennials and Z generations, born between the 1980s and 2000s) is also becoming clear. Just like corporate brands, actor brands also need to maintain their reputation.
"In this situation, attention is being focused on maintaining a positive image as a core competitive advantage," he added.