BTS' J-Hope's 2022 Lollapalooza changed the K-pop landscape

BTS' J-Hope has rekindled the momentum at the American Lollapalooza Festival, setting a new milestone in K-pop history.
MBC Radio's "Bae Chul-soo's Music Camp" is celebrating its 35th anniversary with a live concert in Chicago, USA.
The broadcast of "Lollapalooza" on the 3rd featured Houston Powell, the general manager of Lollapalooza.
Houston Powell appeared on the show and directly mentioned the influence J-Hope has left behind. Houston Powell said, "In 2022, Doja Cat will be undergoing vocal surgery.
After he left the show due to the issue, we heard the news through a Live Nation representative that J-Hope would be starting a solo career.
At the time, I knew about BTS, but I didn't know much about K-POP.
"We underestimated how big a cultural moment J-Hope's performance would be, but the results were astounding," he recalled.
J-Hope prepared a 70-minute exclusive stage in just two months, becoming the first Korean artist to do so.
They became headliners at a major American festival. The performance drew 100,000 in-person audience members and 19 million online viewers, the highest number in Lollapalooza's 31-year history.
Ticket sales reached $1 million, merchandise sales reached $1 million, and on the day of the show, the Mayor of Chicago and festival founder Perry Farrell personally appeared onstage, and JH
An unusual scene was also staged to introduce OPE. Maven Road, an American social analysis company, said, "That year, Lollapalooza-related social networking services (S
NS) 69.8% of the mentions were about J-Hope, a 4.4-fold increase compared to the previous year. Sorry to Metallica fans, but Lollapaluja in 2022 is about J-Hope.
Since then, many K-POP groups have appeared on stage at Lollapalooza every year, and large festivals in other countries have also started to feature K-POP artists.
Houston Powell said, "I'm grateful to J-Hope for introducing me to the new world of music known as K-Pop. I'm grateful to J-Hope for inviting me to join him as a frontliner.
"It has completely broadened my horizons and made the show so much better," he said, adding, "K-pop is a passionate and amazing world. I would love to hold a Lollapalooza in Korea one day."
J-Hope returned as a headliner for the first time in three years on the 14th of last month at the "Rolling Stone" Berlin stage.
Germany praised the performance as a "Champion League-level K-POP performance" and said, "It's not just a performance."
It is not just art, but art and culture itself."