On the 18th, O3 Collective, the agency Lee Junho established, revealed its name, describing itself as a creative collective where “the artist's identity (One), the originality of content (Original), and the management system (Orbit) organically interact to form a single creative trajectory.”
The agency also shared its vision of “a team-based brand system where artists, content, and staff all take center stage,” and expressed its ambition to “build a business model centered on intellectual property (IP) that enables unlimited expansion, and to design and realize growth and expansion for everyone together.”
Notably, Yang Hye-young, who previously worked at CJ ENM's Brand Strategy Division and Performance Division and successfully led innovative projects, will join as a co-founder of O3 Collective to co-create the vision. Additionally, staff who have worked closely with Lee Joon-ho for a long time, as well as young talents from the management industry, are expected to join, fostering strong teamwork.
Lee Junho will meet viewers in the second half of this year through the tvN drama 'Typhoon Trading Company' and the Netflix original series 'CASHERO ~The Hero Who Holds Cash~'. Lee Junho, who has built new characters in each work, is expected to showcase his acting transformation through these two works.
Additionally, Lee Junho will launch a fan community and official membership program (Lee Joon Fan Club 2nd Generation) on the global super fan platform Weverse on the 19th, continuing his communication with fans.
2025/08/18 09:27 KST
Copyrights(C) Herald wowkorea.jp 2
