Seoul, South Korea, selected as ”Most Beloved City by MZ” for the fourth consecutive year

Seoul, South Korea, which is once again attracting global attention due to the popularity of the animated film "K-POP Demon Hunters," has been ranked as the top city for the Global MZ Generation (Millennials and Gen Z, 1990-2019) for the fourth consecutive year.
The city of Seoul and the Seoul Tourism Foundation announced the 2025 The Tragedy Awards on August 20th.
Seoul was awarded the Favorite Worldwide City by the MZ generation in the "Trazees" awards.
The Tragies Awards, now in its 11th year, is a global MICE (meetings, incentive travel, conventions and exhibitions) specialist media outlet.
FXExpress Publications, the parent company of Global Traveler,
The event is hosted by Trazee Travel, a global travel media company.
Every year, readers of the magazine "The Travel" vote for the winners in various categories, including travel destinations, hotels, and tourist cities.
This year, 800,482 people participated in the selection process. Voting took place from September last year to May this year. Following Seoul, Dublin in Ireland came in second, Hong Kong in third, and London in the UK.
London came in fourth place. The awards ceremony was held in Los Angeles, USA on the 19th (local time). Seoul Metropolitan Government and the Seoul Tourism Foundation have awarded Seoul the "Most Beloved City" by the global MZ generation for the fourth consecutive year.
The reasons for being selected as the "City of Korea" include the global spread of Korean culture, the charm of a city where tradition and modernity are in harmony, digital-based smart tourism infrastructure, and the location as a global MICE city.
Furthermore, in order to continue providing the sophisticated and attractive travel that the MZ generation desires, the company will continue to discover urban tourism content and expand marketing to promote Seoul's appeal.
Meanwhile, Seoul has been selected as the "No. 1 Best City for Solo Travelers in 2025" by the travel platform TripAdvisor, as well as being ranked as "The Best City for Solo Travelers in 2025" by Global Traveler.
It has been selected as the "best MICE city" for 10 consecutive years, and is recognized as a global tourism and MICE city, ranking first in Asia and third in the world in the number of international conferences hosted there by the Union of International Associations (UIA).
Furthermore, the city achieved its highest rankings ever, including being ranked "No. 1 city in the world where it is easiest for university students to live" and "No. 8 city in the world where it is easiest to start a business."
Gil Ki-yeon, CEO of the Seoul Tourism Foundation, said, "K-POP and other Korean culture have a global impact.
"Seoul's influence and diverse and abundant tourism and cultural content have made it a trendy destination for the MZ generation in North America," he said. "Seoul, a global city where tourism, business, culture and the arts coexist, is becoming a global
"We will continue to strive to be loved by people all over the world," said Koo Jeong-won, director of the Seoul Tourism and Sports Bureau.
Through "Demon Hunters," we will not only promote Seoul's tourism infrastructure and content, but also
"Seoul's four consecutive years of ranking first attest to its brand value and competitiveness as a global tourist city and a city of culture and art."
"We will continue to provide support in many areas to help develop the city into an even more attractive place."